LGH & Rotrex Europe is thrilled to announce a significant step forward in our journey to enhance collaboration and drive growth across our Group. Don Wilkinson, a seasoned leader with a proven track record at Rotrex Europe, has recently been appointed Group Sales Director, overseeing the sales functions for both Rotrex and LGH (Lifting Gear Hire) across Europe.

This strategic move reflects our commitment to facilitating a more unified approach, leveraging the strengths of both companies to capitalise on exciting growth opportunities. Don’s extensive experience and deep understanding of our operations make him the perfect fit to lead our sales strategy into the future.

A Proven Leader Steps Up

Don’s journey with us began in September 2016, and he has consistently demonstrated exceptional leadership and a keen understanding of the market. He’s held key positions at Rotrex, including Operations Manager and General Manager, before taking on the role of Sales Director in 2023. Under his guidance, Rotrex Europe, a leading winch specialist offering 360-degree winch services encompassing hire, sales, servicing, and testing, has seen significant growth.

Now, he will bring his expertise to LGH, the world’s largest organisation exclusively devoted to the hire of lifting equipment. This unified approach will allow us to streamline our sales efforts, enhance customer service, and unlock new avenues for growth.

What This Means for Our Customers

This appointment signifies our dedication to providing even greater value to our customers. By aligning our sales strategies across Rotrex and LGH, we can offer a more comprehensive and integrated service experience.

This change reflects the strong collaboration between the two businesses over the years, forming one cohesive group while each retains their expert teams, including shared warehouses and service offerings.

“Don’s leadership and clear vision will be invaluable in driving our sales strategy across the Group as he looks to capitalise on growth opportunities. This appointment sharpens our focus on collaboration, expansion, and customer success. We have formed an agile and united leadership team that delivers results.,” said Andy Mault, CEO.

Don Wilkinson himself is enthusiastic about his new role and the opportunities it presents.”I’m excited to step into the role of Group Sales Director Europe, building on the success and knowledge of our teams and driving a unified sales strategy across the Group. My focus will be on collaboration, growth, and delivering exceptional value to our customers using the most reliable and safest equipment in the industry. By working together, we will seize new opportunities, strengthen our market position, and ensure continued success. Looking forward to the year and journey ahead!”

We are confident that Don’s leadership will drive our sales teams to new heights and strengthen our position as industry leaders.